perhaps I should start a "woman's site"

Advertiser's are targeting women, and the sites that cater to them. From NYtimes article, Woman to Woman, Online :

Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs.

Despite her blog going downhill after she had a child (I thought so anyway, but maybe that's only because I don't have children?), enough people are still flocking to her blog that both she and her husband were both able to quit their day jobs?!